JayWay Travel invites travelers to experience the magic of Europe’s Christmas markets

New York, NY (September 24, 2026) – If a European Christmas market trip is on the wishlist, 2026 is a great year to go beyond just one city. JayWay Travel, which specializes in tailor-made journeys in Europe and beyond, is inviting travelers to experience the holiday season with customized itineraries connecting some of Europe’s most festive destinations.

Running primarily from late November through December, Europe’s Christmas markets transform cities and towns with twinkling lights, decorated wooden stalls, seasonal food and drink, handmade gifts and centuries-old traditions. Travelers can experience Vienna and Munich for the classics, Prague for its storybook Old Town, or venture to destinations such as Tallinn, Riga, Vilnius and Zagreb. With JayWay’s recent expansion into the United Kingdom, travelers can also incorporate England and Scotland into a customized European holiday itinerary.

“Christmas markets are one of those experiences that can completely change the way you see a destination,” said Jay Ternavan, Founder and CEO of JayWay Travel. “You’re not just visiting the major sights. You’re outside in the squares with locals, trying regional foods, warming up with a glass of mulled wine and experiencing traditions that have been part of these cities for generations. There’s a real sense of place that comes with traveling in Europe at this time of year.”

JayWay offers a variety of suggested Christmas market itineraries that can be fully customized. Options include an 11-day journey through Prague, Salzburg, Vienna and Budapest; a 10-day tour of Germany’s Christmas markets in Berlin, Dresden, Nuremberg, Rothenburg and Munich; and a nine-day Baltic itinerary through Tallinn, Riga and Vilnius.

Travelers looking beyond the best-known markets can explore Poland and Germany together, celebrate the season in Croatia, travel from Transylvania to Bulgaria for some of Eastern Europe’s lesser-known Christmas markets, or head south for an Italian holiday journey through Rome, Florence, Verona and Milan.

Rather than limiting a Christmas market vacation to one destination, JayWay can create an itinerary connecting several cities and countries in one seamless trip. JayWay’s destination experts work with travelers to create a customized itinerary, handling the planning and logistics between destinations while coordinating accommodations, tours and experiences with local support available throughout the journey.

For all travel booked for Christmas 2026, travelers can save $1,000 by using promo code ENDLESS 2026. To take advantage of the offer and begin planning a holiday journey, visit jaywaytravel.com/tour/promo2026

For more information on JayWay Travel’s Christmas market vacations, visit jaywaytravel.com/themes/christmas-markets

About JayWay Travel

Founded in 2006, JayWay Travel is one of the premier tour operators specializing in tailor-made journeys throughout Europe and beyond. Operating in more than 35 countries with hundreds of destinations, the company creates personalized itineraries designed around each traveler’s interests, travel style, and pace, combining carefully curated accommodations, local expertise, and dedicated support throughout the journey. Working with an in-house network of destination specialists across the world, JayWay Travel helps travelers discover both iconic destinations and lesser-known places, offering experiences that are intentionally planned yet flexible with a spirit of curious independence. By combining expert trip design with on-the-ground support, the company enables travelers to explore with confidence while fostering deep connections to the culture, people, and character of each destination. For more information, visit jaywaytravel.com or follow along @jaywaytravel on Instagram, TikTok, and Facebook.