Central & Eastern Europe Travel Specialists since 2006
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  | Italy
The Art Palace of Italy.
Packed with Renaissance art and architecture, Florence is an aesthete's paradise.

Make Florence the first stop on your trip.

Add cities to your trip and we will prepare a customized quote for you based on your selections.

Florence Sights

Florence is the capital of Tuscany. It's also home to the region’s greatest Renaissance art and architecture. The Renaissance actually started in Florence. You'll see proof in the city's cathedrals and galleries. This creative era was financed by the Medici family of Florence. You will see traces of their influence throughout the city. You’ll want to visit the Duomo Cathedral and the Galleria dell’Accademia. Here you can admire Michelangelo’s “David.” Botticelli and Da Vinci are in Florence too, at some of the city’s other great galleries.

Florence Tourism

But there’s more to do in Florence than admire art. It’s a beautiful and romantic place. Even a stroll through the streets and piazzas will charm you. Add world-class restaurants, delectable local wine, and that warm Tuscan welcome. It adds up to a travel destination like no other. Visiting Florence also perfectly situates you for exploring Tuscany. Easy day trips will take you through picturesque landscapes of hills and vineyards in the heart of Italy.

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Deborah, Scott, Ellen & Wayne

Deborah, Scott, Ellen & Wayne

Washington D.C.

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Becca & Shawn


Where to stay in Florence

We have hand-picked the very best hotels in the center of Florence in all price categories from three to five star. Selected for their location, history and friendly staff as you have come to expect for JayWay partner hotels and you'll also find some truly unique properties and spectacular features. A suite in a 500 year old palazzo or a room with a view of the Duomo are just a couple of the options we can offer. Could there be anything better on a hot summer day than looking out over the roofs of Florence from your hotel's own terrace? How about if there was a pool up there? Once we start preparing your customized itinerary we will present our recommended options for you to select from.

Things to do in Florence

Florence's main sights can be easily admired on your own. Ponte Vecchio, the Duomo, the beautiful squares, the galleries and museums but if you want to truly appreciate them we suggest taking a tour with an expert local guide. We can arrange group or private tours according to your budget and preferences. Florence isn't just about these major sights though. One of our favorite things to do in Florence is a market tour and cooking class or for the less culinary minded, a food tour offers a fantastic way to get under the skin of the city. Florence is also a great base for exploring the surroundings, it is in Tuscany after all. Group and private day trips to towns like Pisa, Siena, San Gimignano, or perhaps some Tuscan wineries are all great options. If you don't mind the extended travel time you can even take a day trip to Cinque Terre on the Italian Riviera. When we send you your customized itinerary you will be able to choose additional excursions to included in your vacation package or consider for adding later.

Central Europe Destination Manager

What I love about Florence...

“The cultural value and heritage of Florence is immeasurable. Classic Italian city what has everything to offer. The list of the museums and galleries and important fashion boutiques are endliess. You can't spend enough time there to explore everything and most probably you will arrive to the point when you will say: "I am not able to visit one more museum". Apart from the very touristy places, Florence has a more hidden and more interesting side. The other side of the Arno river, Oltrarno, San Nicolo or the area around the Piazza Santo Spirito. There are so many amazing hidden places, with kind locals, shoemaker's boutiques, outstanding restaurants and cafes. For me the best part of Florence is sitting somewhere in this area in a piazza, having an ice cream and a coffee, speaking with locals and enjoying the local side of the city.”

Popular Tour Itineraries Featuring Florence

Spend some time in Florence on a tour that takes in other cities in Italy and neighboring countries. Our vacation packages including Florence and other destinations make traveling in Central & Eastern Europe hassle-free. We take care of getting you from place to place, accommodation, excursions and activities.

Just Italy

Condensed Italian Classics: Rome, Florence & Venice in a Week

A high-speed tour of Italy's big name destinations. Ideally you'd have a few more days to appreciate them fully, but if time is of the essence… read full itinerary

One Week Rome & Tuscany Tour

Enjoy some of Italy's most wondrous jewels, Rome, Tuscany and Florence. You'll get a real taste of the Italy's most loved rural region in between revelling in Rome's magnificence and feasting on fine art in Florence. read full itinerary

Italian Classic Beauty: Rome, Florence, Venice in 10 days by train

Three classic Italian beauties. Start in the eternal city, Italy's magnificent capital Rome. Next comes Renaisasance masterpiece Florence, then the Queen of the Adriatic, Venice. With transport by high speed train between the cities. read full itinerary

Italian Dream Honeymoon

This ten day Italian honeymoon itinerary packs in Rome, Tuscany, Florence and Venice. Explore the Eternal City hand in hand. Relax poolside at a Tuscan farmhouse or palazzo. See the best of Florence in a day then spend the last three days in one of the most romantic cities in the world, Venice. read full itinerary

Magical Italy: Rome, Amalfi, Tuscany, Florence, Venice in 2 weeks

Two weeks exploring some of Italy's highest highlights, starting in Rome, then the Amalfi Coast, followed by Tuscany, then Florence, finishing up in Venice. Truly magical! read full itinerary

Two Weeks Grand Tour of Italy

A veritable Grand Tour of Italy hitting many of the country's most popular destinations. After landing in Naples, you'll go straight to the Amalfi Coast, After that it's Rome, followed by the artisitic treasures of Florence. Back to the coast, with Cinque Terre followed by stays in Milan and finally Venice. read full itinerary

Italy and neighboring countries

The Best of Italy & Slovenia in 2 Weeks

This two week trip will have you experiencing the highlights of two beautiful countries. From bustling Rome, akl the way to Ljubljana, the super-cute capital of Slovenia, with overnight stops in Florence, Venice and the Julian Alps along the way. read full itinerary

Latest articles about Florence from the JayWay Travel Blog   -   read more

Exploring the Cinque Terre in Style

We've organized small group gourmet and culture tours throughout Italy for several years, but only since last year have we begun to offer guests classic JayWay style tours here. Once you get outside more...

Visiting San Gimignano in Tuscany

In the heart of Tuscany, the hilltop village of San Gimignano is one of our favorite day trips from Florence or anywhere in Tuscany. This charming little hilltop hamlet not only has more...

The Accademia and the Uffizi: Florence's Finest Museums

Every city in Italy feels like an open-air museum, and Florence in particular has much to offer in the way of breathtaking buildings and atmospheric plazas. But the concentration of wealth here more...

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